Free Ebook Advertising Theory (Routledge Communication Series)
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Book Details :
Published on: 2012-02-23
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Original language: English
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework. MA in Promotional Media: Public Relations Advertising ... MA in Promotional Media: Public Relations Advertising & Marketing. Length 1 year full time or 2 years part-time; Department Media and Communications Introduction to Modern Literary Theory - Kristi Siegel Dr. Kristi Siegel Associate Professor English Dept. Director English Graduate Program Chair - Languages Literature and Communication ... Influence of mass media - Wikipedia In media studies media psychology communication theory and sociology media influence and media effects are topics relating to mass media and media culture effects ... An Introduction to Political Communication AN INTRODUCTION TO POLITICAL COMMUNICATION Fifth edition Brian McNair THE MEDIATION OF POWER A critical introduction Aeron Davis TELEVISION ENTERTAINMENT Main issues of translation studies - Routledge 8 INTRODUCING TRANSLATION STUDIES 1.1 The concept of translation The main aim of this book is to introduce the reader to major concepts and models of translation studies. Social Network Sites: Definition History and Scholarship ... Enhanced PDF; Standard PDF (217.3 KB) Introduction. Since their introduction social network sites (SNSs) such as MySpace Facebook ... Routledge Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year serving scholars ... MA in Brands Communication & Culture Goldsmiths ... Liz Moor. This module is a core part of the MA Brands Communication and Culture programme but is available to a limited number of students from other MA programmes ... Faculty & Research USC Marshall School of Business Bresnahan T. and Yin P. "Adoption of New Information and Communications Technologies in the Workplace Today" in Greenstein S. Lerner J. and Stern S. eds ... Semiotics - Wikipedia Semiotics (from Greek: ) (also called semiotic studies; not to be confused with the Saussurean tradition called semiology which is a part of ...
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